Because winging it isn’t a strategy, and you’re too smart to keep guessing.

Let’s be honest: most business owners don’t really have a marketing plan.
They have ideas, they post when they remember, and they chase trends when they have time. And hey, I get it. You’re juggling client work, family, content, maybe a second latte, and marketing ends up being that “I’ll get to it later” thing on your to-do list.

But here’s the thing: if your marketing doesn’t have a plan, your sales won’t have consistency.

Good news? You don’t need a complicated strategy to make your marketing work. You just need a simple, focused plan you can actually stick to—and today, I’m showing you how to build it in less than an afternoon.

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Step 1: Set One Clear Goal

Before you start mapping out content or promotions, zoom out and ask:
“What do I want my marketing to actually do?”

Pick one clear goal for the next 30-90 days. Examples:

• Grow your email list by 300 subscribers
• Book 5 new coaching clients
• Launch your new digital product
• Fill a group program
• Increase brand awareness in a new niche

🎯 Example: Rachel, a mom of two who runs a small e-commerce shop selling handmade candles, set a goal to grow her email list so she could run a flash sale for Mother’s Day.

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Step 2: Know Your Audience

Yes, I know—you’ve heard this before. But vague audiences = vague marketing.

Ask yourself:

• What is she struggling with right now?
• What’s keeping her from solving it?
• Where is she spending time online?
• What kind of content does she actually consume?

✨ Example: For a health coach who helps postpartum moms feel strong again, her audience isn’t just “moms.” It’s “new moms who want structure, not shame, and don’t have time for 90-minute workouts.”

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Step 3: Choose 3-5 Content Pillars

This is your go-to set of topics that connect what you do with what your audience needs. Think of it like a content compass.

Some ideas:

• Behind-the-scenes / personal
• Education + tips
• Results / case studies
• Product or offer breakdowns
• Industry insights or trends

💡 Example: A virtual assistant might use:

1. Systems + automation tips
2. Client wins and testimonials
3. Life as a work-from-home mom
4. Time-saving tools for entrepreneurs

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Step 4: Map Out Your Monthly Focus

This is where you get strategic. Decide on a monthly or bi-weekly theme based on your goal.

👉 Selling a new course? Plan 4 weeks of content that leads into it.
👉 Growing your list? Center your content around a free lead magnet.

🗓 Example: If you’re a social media manager launching a Reels content kit, you might use May to talk about video strategy, show before/afters, and share content batching tips—all leading to the product drop.

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Step 5: Choose Your Platforms (and Be Honest)

Not everywhere. Not all the time. Pick the platforms where your audience is active and where you can show up consistently.

For most women I work with, that’s:

• Instagram (for nurture and connection)
• Email (for converting and long-term trust)
• Pinterest (for evergreen visibility and blog traffic)

Skip the guilt. You can always add on later.

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Step 6: Set Your Weekly Non-Negotiables

This is your baseline. What are you committing to every week? Think minimum viable marketing—not “post daily until burnout.”

✔️ 1 nurture post (story, podcast, reel, or carousel)
✔️ 1 promo or offer mention
✔️ 1 email to your list
✔️ Pin 3 blog posts (or auto-schedule with Tailwind)

Repeat. Refine. Watch your consistency build trust—and conversions.

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Step 7: Track What Works (and Ditch What Doesn’t)

You don’t need spreadsheets on spreadsheets. Just look weekly at:

• What content got the most saves or replies?
• What days/times had the most engagement?
• Where did your leads actually come from?

Make notes. Adjust. The beauty of having a simple plan is you can actually tweak it without scrapping everything.

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Want the Plug-and-Play Version?

If you’re ready to stop guessing and start marketing with clarity, confidence, and a system that works, my signature course The Marketing Blueprint walks you through this step-by-step.

🎯 Templates, strategy, content planning systems, batching tips, and more—all created to help you market smarter, not harder.

👉 Grab The Marketing Blueprint here