If you haven’t noticed, Taylor Swift is more than just a pop star; she’s a cultural phenomenon. Even if you’re not a self-proclaimed Swiftie, her impact on music and marketing is undeniable. This post explores what makes Taylor Swift’s marketing so compelling, breaking down five key strategies she uses to captivate audiences of all ages. […]

As I moved from Coffee Kids and Cocktails to a personal brand, this has come up a lot, and I’ve been on a journey to find what makes me special, or different. What sets me apart? Like, why would someone want to listen to me? What are my qualifications? Does it matter that I have […]