So, you’ve got a business idea (or maybe you’re already selling something) but marketing feels like this giant, confusing beast. What platforms should you be on? Do you need a logo first? Is it even worth posting if you don’t have a big audience? Take a breath. You don’t need to do everything. You just need […]

A lot has been happening in the digital space recently. Platforms like TikTok and CapCut were temporarily banned, only to return within a day. This quick upheaval is a reminder of one critical truth: you don’t own your social media following. If these platforms disappear or change overnight, your audience could vanish, too. Let’s talk […]

Everyone loves a good story. It’s why we binge Netflix, lose ourselves in books, and hang on to every word of a friend’s juicy tale. But did you know that stories can also be the secret weapon to selling your offer? I always had a very negative view of selling. If you mentioned “sales,” I […]

The holidays are here, and let’s be real—we’ve all been shopping non-stop. Between Christmas gifts, teacher presents, and endless dress-up and theme days for the kids, my bank account is basically begging for mercy. With all the scrolling and shopping happening right now, I’m betting you’ve seen your fair share of affiliate links. Maybe you’ve […]