You don’t own your social media following. I know, that stings a little. But here’s the deal: platforms like TikTok, Instagram, and Facebook can change the rules or disappear faster than your kids’ shoes on a school morning. Case in point: the looming TikTok ban. Whether or not it happens, it’s proof of a hard […]

TikTok Ban or Not: The #1 Asset Your Business Needs Right Now

Marketing, Social Media

The holidays are here, and let’s be real—we’ve all been shopping non-stop. Between Christmas gifts, teacher presents, and endless dress-up and theme days for the kids, my bank account is basically begging for mercy. With all the scrolling and shopping happening right now, I’m betting you’ve seen your fair share of affiliate links. Maybe you’ve […]

Affiliate Marketing – What it is, myths, and why you should start!

Let's Talk ___, Make Money Online, Marketing, Social Media

If you haven’t noticed, Taylor Swift is more than just a pop star; she’s a cultural phenomenon. Even if you’re not a self-proclaimed Swiftie, her impact on music and marketing is undeniable. This post explores what makes Taylor Swift’s marketing so compelling, breaking down five key strategies she uses to captivate audiences of all ages. […]

Building an Empire – The Marketing Strategy Behind Taylor Swift’s Success

Let's Talk ___, Marketing

As I moved from Coffee Kids and Cocktails to a personal brand, this has come up a lot, and I’ve been on a journey to find what makes me special, or different. What sets me apart? Like, why would someone want to listen to me? What are my qualifications? Does it matter that I have […]

Your YOU Factor

Goals & Growth, Let's Talk ___, Marketing