Because winging it isn’t a strategy, and you’re too smart to keep guessing. Let’s be honest: most business owners don’t really have a marketing plan.They have ideas, they post when they remember, and they chase trends when they have time. And hey, I get it. You’re juggling client work, family, content, maybe a second latte, and marketing […]

Starting a business is exciting—until you realize no one knows you exist. You’re posting on Instagram, sending a few emails, maybe even running ads, but nothing seems to stick. Sound familiar? If you’re a new business owner feeling like you’re doing all the things and still not seeing results, you’re not alone. Most people don’t have a […]

You don’t own your social media following. I know, that stings a little. But here’s the deal: platforms like TikTok, Instagram, and Facebook can change the rules or disappear faster than your kids’ shoes on a school morning. Case in point: the looming TikTok ban. Whether or not it happens, it’s proof of a hard […]

The marketing world is constantly evolving, and 2025 promises to bring even more transformation. To help you stay ahead, I’ve rounded up the top marketing predictions every business should know. From AI advancements to the growing importance of email lists, these trends will shape how brands connect, engage, and grow this year. 1. AI as […]