Everyone loves a good story. It’s why we binge Netflix, lose ourselves in books, and hang on to every word of a friend’s juicy tale. But did you know that stories can also be the secret weapon to selling your offer? I always had a very negative view of selling. If you mentioned “sales,” I […]

In today’s episode, we’re diving deep into the world of marketing—but don’t worry, I’m going to break it down in a way that feels less like a marketing lesson and more like a casual chat with a friend. Whether you feel overwhelmed by the digital space or are unsure of where to start, this post […]

“Fake it ’til you make it” is a phrase we’ve all heard at some point. It’s about stepping into roles or situations where you’re not 100% sure of yourself but having the courage to push through until confidence naturally follows. In this blog post, I’m sharing my story about how I learned to juggle on […]

If you haven’t noticed, Taylor Swift is more than just a pop star; she’s a cultural phenomenon. Even if you’re not a self-proclaimed Swiftie, her impact on music and marketing is undeniable. This post explores what makes Taylor Swift’s marketing so compelling, breaking down five key strategies she uses to captivate audiences of all ages. […]