Running a business doesn’t mean you need to spend thousands of dollars on fancy software to get results. In fact, some of the best marketing tools I use daily are free—or under $20/month.

As a marketing coach, my goal is to simplify marketing for business owners, so you can focus on what matters: growing your business and still having time for life (and your kids running barefoot in the backyard ✨).

So if you’ve ever wondered what tools to actually invest in, this is for you. Here are 7 marketing tools I use to create content, stay organized, send emails, and streamline my systems—without blowing my budget.

1. Canva (Free & Paid Plans)

Whether you’re designing social media posts, email graphics, or client presentations, Canva is a must. With drag-and-drop features, beautiful templates, and brand kit capabilities, it makes creating professional-looking content incredibly easy.

➡️ Why I love it: Saves hours in design time. Great for DIY branding.

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2. ChatGPT (Free & Pro Options)

Your on-demand brainstorm partner. I use ChatGPT to help generate content ideas, write blog outlines, email subject lines, and even simplify complicated marketing jargon.

➡️ Why I love it: It’s like having a creative copywriter in your back pocket.

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3. FloDesk ($19/month)

FloDesk is the easiest and prettiest email platform I’ve used. From lead magnets to email sequences, it helps you stay consistent and professional in your marketing—even if you’re not “techy.”

➡️ Why I love it: Beautiful design + easy automation = email marketing made simple.

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4. ClickUp (Free & Paid Plans)

Think of ClickUp as your marketing command center. I use it for content calendars, campaign planning, client projects, and tracking tasks.

➡️ Why I love it: Keeps my brain and my business organized.

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5. DupePhotos (Free & Paid Plans)

If your phone is overflowing with screenshots, product shots, and content clips, this app is a game-changer. DupePhotos helps clean up your camera roll by removing duplicates, so you can find your assets fast.

➡️ Why I love it: Less time scrolling, more time creating.

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6. Google Drive (Free with a Gmail Account)

Oldie but a goodie. Google Drive is where I organize all my content, client docs, scripts, lead magnets, and more. It’s perfect for collaboration and easy access across devices.

➡️ Why I love it: Total lifesaver for content planning and sharing files.

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7. CapCut (Free with Pro Add-ons)

If you’re creating Reels, TikToks, or short-form video, CapCut is a must-have. It offers built-in templates, trending effects, and smooth editing—even if you’re a beginner.

➡️ Why I love it: Makes your videos look pro without spending hours editing.

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Final Thoughts: Build Your Marketing Toolkit Without Breaking the Bank

You don’t need a huge budget to market your business effectively. These tools are proof that you can get organized, show up consistently, and grow your brand with minimal cost and maximum impact.

Want help building a simple but powerful marketing system tailored to your business?

👉 Book a free discovery call and let’s map out a strategy that actually works for you.

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