Because winging it isn’t a strategy, and you’re too smart to keep guessing. Let’s be honest: most business owners don’t really have a marketing plan.They have ideas, they post when they remember, and they chase trends when they have time. And hey, I get it. You’re juggling client work, family, content, maybe a second latte, and marketing […]

So, you’ve got a business idea (or maybe you’re already selling something) but marketing feels like this giant, confusing beast. What platforms should you be on? Do you need a logo first? Is it even worth posting if you don’t have a big audience? Take a breath. You don’t need to do everything. You just need […]

One of the biggest questions business owners face is whether to hire someone to handle their marketing for them or work with a marketing coach who can guide them through the process. The right choice depends on your business, your goals, and how hands-on you want to be. In this post, we’ll break down the […]

A lot has been happening in the digital space recently. Platforms like TikTok and CapCut were temporarily banned, only to return within a day. This quick upheaval is a reminder of one critical truth: you don’t own your social media following. If these platforms disappear or change overnight, your audience could vanish, too. Let’s talk […]